Tears, Shock and Awwwwe!

You’re depressed. You’re in a bad mood. You’re having a bad day. Now imagine changing your state in minutes. I’m not talking about a course you bought from Tony Robbins or Bob Proctor. My formula is much quicker, much simpler and fun!

I have found seven YouTube videos, all very…


The Hippie-Lovin’ Lawyer Who Hosted Woodstock

We all know very well what happened at Yasgur’s Farm in Bethel, New York on August 15, 16 and 17 of 1969. What few people know is the story behind the owner of the farm, Max Yasgur.

Max B. Yasgur studied real estate law at New York University before making…


A Piece of Us Dies with Them

I write this as I mourn the death of the musician, singer, artist, guitar god and legend who I have idolized for more than 50 years — Leslie West.

“Leslie who?” you say. Admittedly, unless you are a hard core rock music aficionado, you would have no idea who Leslie…


Write for the Media, not your CEO

One of the biggest mistakes corporate public relations departments make with their news releases is that they write their news releases the same way they write in-house communications and memos. …


Why Your Release Made it to the Trash Instead of TV

It’s time to find out if your public relations firm or in-house PR department is getting you results or if they’re just taking up space and salaries. Ask your PR folks to show you the last five news releases they sent out to the news media.

Now ask them to…


How This Underhanded PR Trick Inevitably Backfires

Public relations firms are in the business of garnering media attention for their clients. Most firms have a good professional relationship with the local and national media. But a select few resort to underhanded tactics that are inevitably discovered, exposed and dismissed.

A tactic that some PR firms and corporate…


Don’t Be A Fair Weather Friend to the Media

There is a wooden sign posted in the kitchen in my seaside ocean cottage that reads “You Never Know How Many Friends You Have Until You Get A Cottage At The Beach.” How true! When you have a cottage at the beach you have friends you didn’t even know you…


The Price of Lies and Half Truths

When a corporation or organization is faced with an in-house crisis that is certain to go public, their respective public relations departments immediately go into damage-control mode. …


The ‘Could it happen here’ story

Wouldn’t it be great if you could predict exactly when and why the news media might call you? Well you already have that ability at your fingertips, you just didn’t know it! Of course there are the obvious instances when you can expect a call. …


Be the Local Connection to a National Story

Why wait and hope for media coverage? Don’t wait — create!

Most companies and organizations send news releases to the media only when they want to publicize an event, a new product, a stock offering, an expansion or a groundbreaking. …

Tom Zalaski

Tom Zalaski is a television news anchorman, speaker, emcee, author, grandpa, guitar player and #1 fan of Leslie West and Mountain.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store