The Bands and Big Money — The song Woodstock was written by someone who wasn’t even there! First, some background. The Woodstock Music and Arts Festival was held August 15, 16 and 17 (due to inclement weather the festival was extended to August 18th) on the 600-acre farm of Max Yasgur in Bethel, New York. Thirty-two…

“The Emperor’s New Clothes” isn’t just a children’s book — Do you have a boss who’s got nothing but the title? I do not ask this question in a facetious tone. I’m serious. …

Tears, Shock and Awwwwe! — You’re depressed. You’re in a bad mood. You’re having a bad day. Now imagine changing your state in minutes. I’m not talking about a course you bought from Tony Robbins or Bob Proctor. My formula is much quicker, much simpler and fun! I have found seven YouTube videos, all very…

The Hippie-Lovin’ Lawyer Who Hosted Woodstock — We all know very well what happened at Yasgur’s Farm in Bethel, New York on August 15, 16 and 17 of 1969. What few people know is the story behind the owner of the farm, Max Yasgur. Max B. Yasgur studied real estate law at New York University before making…

A Piece of Us Dies with Them — I write this as I mourn the death of the musician, singer, artist, guitar god and legend who I have idolized for more than 50 years — Leslie West. “Leslie who?” you say. Admittedly, unless you are a hard core rock music aficionado, you would have no idea who Leslie…

Write for the Media, not your CEO — One of the biggest mistakes corporate public relations departments make with their news releases is that they write their news releases the same way they write in-house communications and memos. …

Why Your Release Made it to the Trash Instead of TV — It’s time to find out if your public relations firm or in-house PR department is getting you results or if they’re just taking up space and salaries. Ask your PR folks to show you the last five news releases they sent out to the news media. Now ask them to…

How This Underhanded PR Trick Inevitably Backfires — Public relations firms are in the business of garnering media attention for their clients. Most firms have a good professional relationship with the local and national media. But a select few resort to underhanded tactics that are inevitably discovered, exposed and dismissed. A tactic that some PR firms and corporate…

Don’t Be A Fair Weather Friend to the Media — There is a wooden sign posted in the kitchen in my seaside ocean cottage that reads “You Never Know How Many Friends You Have Until You Get A Cottage At The Beach.” How true! When you have a cottage at the beach you have friends you didn’t even know you…