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A Piece of Us Dies with Them

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Write for the Media, not your CEO

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Why Your Release Made it to the Trash Instead of TV

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How This Underhanded PR Trick Inevitably Backfires

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Don’t Be A Fair Weather Friend to the Media

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The Price of Lies and Half Truths

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The ‘Could it happen here’ story

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Be the Local Connection to a National Story

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“I Know The Perfect Time to Send the News Release”

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Are We Seeking a Vaccine for A Virus that doesn’t Exist?

Tom Zalaski

Tom Zalaski is a television news anchorman, speaker, emcee, author, grandpa, guitar player and #1 fan of Leslie West and Mountain.

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